BIG IDEA(S)
A collection of the original big ideas behind my communication and brand strategies that drive brands toward achieving their business and advertising goals.
FOSSIL GEN 3
SMARTWATCH
With the introduction of smartwatches in the market, Fossil's sales were decreasing and they were losing market share as well.
Keeping these factors in mind and working with the fictional data we were provided, I created an advertising campaign that focused on our target audience- fashion-oriented older (35+) business people.
For the campaign, I wrote and created a storyboard for a television spot and designed and wrote taglines for 3 posters, all capturing the points made in the brief.
To view in detail, please click on the images below to magnify the slide.
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EGO- FOR HER EYES ONLY (WOMEN ONLY BAR)
Launching a women-only bar that celebrates her sense of self-worth. A space to rejoice who you are, to have fun, relax and network. A lounge to enjoy a few drinks with friends or to make new friends and even get ready for other social events. This included designing, positioning, and branding the product and building an advertising campaign around it.
So I created 'EGO', with the tagline- 'For her eyes only'.
All the start of the campaign, the goal was to entice but stay vague enough to get our audience curious and I suggested a mix of tactics that included - Posters, a TV commercial, an online video, along with experiential and guerrilla marketing tactics.
I wrote the script and designed the storyboard for the TV spot and online video. I designed the logo and wrote all the copy for the marketing collateral and social media posts.
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KINDLINGÂ
RESORTS-
5 STAR
RESORTS
BY TINDER
Tinder is looking to branch out into the hotel industry and launch 5-star resorts.
So I came up with Kindling resorts, with the tagline- 'Matches aren't made in heaven anymore'.
A brand line extension, that keeps the brand values of tinder intact. To launch the product, I suggested a mix of tactics that included a TV spot, posters, experiential and guerrilla marketing tactics. All poster ads included the tagline and I wrote the script, dialogues and created the storyboard for the tv spot.
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DUOLINGO
A campaign designed to engage Duolingo users and promote daily use. To do so, I created interactive online banner ads, to keep the brand present in their minds. Partnered with relevant events to provide rewards for frequent users. (Tickets to a FIFA World Cup Game in Russia). I wrote the copy for all the banner ads which you can click and view in detail below.
The creatives and big idea focused on the relationships that Duolingo can build, and so I came up with the tagline- 'building bridges'.
I wrote the script and created the storyboard for the online video ad.
I also suggested a co-branding effort with Starbucks, a popular venue for our target audience. Created a campaign where patrons at the cafe could translate a menu written in a foreign language, using the app and earn rewards.
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